The city government of Vienna, one of the largest house owners in the world, has its own R&D department. The results of this department are not only used by the city, but is also published for the benefit of all housing companies in Austria. I used a user-centred design approach combined with the trend spotting methods to illustrate the latest trends on the housing market. Normally, huge building companies are not using design methods to build new houses, they only change their existing set of business development tools when they see that the flats can’t be sold anymore. In the study social prototyping, trend hunting and visualisation methods of the findings where combined to a produce an overview on future costumer needs.
Home
city lifestyles
client
Wohnbauforschung MA54
authors
Gerin Trautenberger & Wolfgang Zeglovits (Microgiants GmbH), Matias del Campo und Sandra Manninger (SPAN)
Layout
Franz Piffl
year of production
2006
Homepage
Wohnbaustudie: CityLifestyles